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LIVE IN … THE NEW SEASON
Our CANADA COAST TO COAST campaign kicks off on the farthest west coast city of Canada. Set in the iconic and colorful parts of Vancouver. The
locations feature seaside harbors, cityscapes, colorful architectural and natural highlights
Our COAST TO COAST marketing speaks to the Canadian west coast, celebrating it’s tastemakers and influencer’s relationship to RW & CO. The
COAST TO COAST language will be applied throughout 2019.
NEW!!! For spring 2019, we will focus on our customers as HEROES and RW&CO. as the guide who helps them achieve their goals.
This will be done in 3 specific areas:
1- Launch of targeted digital GUIDES which will aim to OFFER SOLUTIONS to internal, external customer pain point while TELLING A STORY.
2- Improved PERSONALIZED OMNI-CHANNEL CONTENT MESSAGES that will tell a s tory around specific PRODUCTS, TRENDS or OUTFITS.
3- Decrease of campaign-type photography and INCREASE of on-location and in-studio CONTENT SHOOTS.
This campaign is about EXPERIENCING real user moments in Canada where Canadians Live in Harmony with their urban surroundings.
