Page 4 - Runway_Spring19_EN

EVOLUTION OF PHOTOGRAPHY

DECREASE IN CAMPAIGN TYPE PHOTOGRAPHY AND INCREASE OF ON LOCATION AND STUDIO CONTENT SHOOTS WITH A MORE AUTHENTIC CAUGHT IN THE MOMENT APPROACH.

This season we are working with new models from New York, London, Barcelona, San Francisco and LA to help us better present our outfits! All outfits for
instore posters were strategically curated to cover our major categories of business, project novelty and newness and show a polished cool outfit. The outfits
on back cash posters and wall posters are from the January delivery. Why is it planned this way? Usually the second delivery is more complete than the first.
Using the second delivery outfits allows us to show the best in class outfits and give you the opportunity to start the conversation with clients on what is
coming!!! If you have clients asking for some to these great styles, ensure to let them know that they will be in stores end of January.