Page 57 - HYBA_Store_PK Fall 2017_EN

WINTER CAMPAIGN

PHASE I (OCTOBER-NOVEMBER)

BE HAPPY - WE’VE GOT YOU COVERED!
The sun’s going to bed earlier, and we want to stay longer in bed. As we
chill down and transition towards the cocooning season, it’s still time to
get outdoors and make the most of the sunlight and fresh air. We might
need to add a few extra layers, but we’ll also be adding many moments
of pure joy.

Our ‘Happy Place’ is a sensation without seasons—get out there and go
to your happy place!

PHASE II (DECEMBER)
HAPPY HOLIDAYS!

This year, Hyba is bringing the ‘Happy’ back to ‘Happy Holidays’ with
stylish and performing activewear for everyone on your list: the
adventure seeker (outdoor run), the challenge chaser (indoor train), the
karma believer (yoga), the athleisure lover (sweater shop), and the city-
dweller (statement collection). Oh, and let’s not forget the Reitmans
gift-giver! That way, you can check off your list (including yourself!) and
get back to your happy place.

Set aside the gift-wrapping for some ‘me’ time. Try an at-home yoga
sesh or bootcamp boost and bask in your workout bliss. After all, the
holidays are only happy if you are!

- 57 -