Page 60 - HYBA_Store_PK Fall 2017_EN

Q4

CALENDAR

OCTOBER NOVEMBER DECEMBER JANUARY

2-8 9-15 16-22 23-29 30-5 6-12 13-19 20-27 28- 4-10 11-17 18-24 25-31 1-7 8-14 15- 22-28 29-4
21
3
BLK
PRE-WINTER: WINTER #1: WINTER #2: FRY+ WINTER #3: HAPPY GIFTING
CELEBRATION PANTS OUTDOOR CYB (28-21) SALES: BOXING WK PRE-SPRING
MDY

30% 30% 30-40-50$ 30% VIP 30%
OFF TOP&BRAS PANTS TOP email EACH PRICE POINTS OFF ALL 50% 30% OFF
ALL + 30% ALL DAY HAPPY GIFTING STORE MARKDOWN ALL STORE
+30% ALL
STORE STORE STORE (27-28) &BR BLK promo (28-21) (22-1)
AS
FRY
(5-9) (13-15)
Black Friday
Pre-winter digital
Digital
winter
campaign Winter digital campaign Digital campaign Sales Digital campaign Hyba for all woman
digital campign
campaign
(5 - 22)
Distribution 3 Redeem 3 coupons
coupons Happy
gifting Happy gifting
Redeem coupon
Dsitribution hyba
coupon 50% off in 50% off from
Reitmans
Reitmans stores
customers
VIDEOS GIF ANIMATION VIDEOS
ONGOING
ONGOING AMBASSADORS POSTS & BLOG AMBASSADORS
POSTS & BLOG

+ MARKETING INITIATIVE: PUSH TO STORE (ADDITIONAL DISCOUNT COUPON | STORE OPENING EVENTS | SPECIAL PARTNERSHIP )
+ MARKETING INITIATIVE: PUSH TO EMAILS ACQUISITION

On-going organic (Social Media), CRM (Emails) in-synch with in-store presence (POP)

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