Page 33 - Hyba - Brand Book - En
P. 33
PHO T OGR APHY
AND C A S TING GUIDELINES
Location: Choose an indoor location Hair: Bun or ponytail with or without
that feels warm, real and welcoming bandana; hair can be in movement.
(yoga studios or gyms). Choose an
outdoor location where natural elements Casting: Relatable, friendly and authentic,
are important (trees, water, grass, rocks). yet fiercely proud. Use a mix of models and
ambassadors to show diversity (size and
Make-up: As natural as possible. Skin ethnicity).
should glisten with a little sweat.
Face: Always natural with minimal
highlighting on the cheeks.
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