Page 18 - RW&CO Runway Oct 25

KEEPING IT CASUAL

We are continuing to build a foundation of our
casual lifestyle by expanding our assortment of
products with each new drop, and our Winter 1
collection is no exception. The drop is very
seasonal tops-driven, with a heavy emphasis on
sweaters and layering.

With this collection, we are sending a ‘weekday to
weekend’ message, by providing our customer with
modern and versatile pieces that can seamlessly
be worn any day of the week.

In Front Stage, the story being told is all about
seasonal layering for the indoors and the outdoors,
with the flannel shirts, sweaters and base layers
mixed in with heavy knit cardigans and Harrington
jacket that are placed there.

The casual lifestyle continues in our Zone 1, with
an abundance of base layer, t-shirt, sweater and
pant programs living there.

There’s a big investment in our sweaters, which
feature a range of great styles and prints, including
our ‘heritage’ collection, in crewneck and cardigan.

Flannel shirts are also a big story this season, for
which we have an impact of 9 CCs – in solid and
plaid

We are also excited about the launch of all new
materials of our bestselling jogger pant. The fit our
customers know and love will now be made
available in brushed twill (3 colours), denim (two
colours) and corduroy (online 3 colours)