Page 21 - REWARD_EN
P. 21
BEHAVIOUR
GIVE THEM A REASON TO BE LOYAL
7. STAND APART FROM COMPETITION ATTRACT
IN TODAY’S COMPETITIVE MARKET, IT CAN BE VERY DIFFICULT TO
DISTINGUISH OUR PRODUCTS FROM OUR COMPETITORS.
THIS IS WHERE CUSTOMER LOYALTY COMES IN AS THIS LOYALTY
TOWARDS OUR BRAND AFFECTS THE BUYING DECISIONS OF CUSTOMERS.
IF WE AND OUR COMPETITORS HAVE SIMILAR TYPES OF PRODUCTS, BUT
OUR CUSTOMER LOYALTY IS HIGH, SURELY OUR PRODUCT WILL HAVE THE
HIGHEST PRIORITY AMONG CUSTOMERS AND PROSPECTS.
8. HONEST AND QUALITY FEEDBACK
LOYAL CUSTOMERS GIVE HONEST OPINIONS ABOUT OUR BUSINESS,
PRODUCTS OR SERVICES.
CUSTOMER FEEDBACK HELPS TO:
• IMPROVE PRODUCT AND SERVICES
• LAUNCH NEW PRODUCTS
• MEASURE CUSTOMER EXPERIENCE AND SATISFACTION
• RETAIN CUSTOMERS AND REDUCE CHURN RATE
• FORECAST ACCURATELY AND TAKE BETTER BUSINESS DECISIONS
