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BEHAVIOUR

GIVE THEM A REASON TO BE LOYAL

5. FORECAST ACCURACY ATTRACT

CUSTOMER LOYALTY HAS AN IMPACT ON FORECAST ACCURACY AS IT
ENABLES US TO DETERMINE EXPENDITURE, CALCULATE GROWTH RATE,
DISCOUNTS, AND PROPERLY PLAN AROUND ANY OPPORTUNITIES WE AS
A BRAND MAY HAVE.

HOW DO LOYAL CUSTOMERS HELP IN FORECAST ACCURACY?

THEIR FEEDBACK GIVES US VALUABLE INFORMATION CONCERNING
MULTIPLE PARAMETERS LIKE:
• PRODUCT INTEREST
• BUSINESS OPPORTUNITIES
• PRODUCT PRICING
• CUSTOMER EXPERIENCE OPPORTUNITIES

6. IMPROVE BRAND IMAGE

OUR BRAND IMAGE IS THE CUSTOMER’S INTERPRETATION ABOUT OUR
PRODUCT AND SERVICES.

A POSITIVE IMAGE HELPS OUR BUSINESS TO ACQUIRE NEW CUSTOMERS,
CROSS-SELL AND UPSELL, ATTRACT MORE ATTENTION, REDUCE COST,
ETC.

A BRAND IMAGE IS ONE OF THE MOST VALUABLE ASSETS A BUSINESS
POSSESSES AS IT TELLS CUSTOMERS WHAT THEY CAN EXPECT WHEN
THEY BUY A PRODUCT OR SERVICE LIKE QUALITY, POST PURCHASE
BEHAVIOUR.

CUSTOMER LOYALTY AND BRAND IMAGE ARE INTERRELATED;
• CUSTOMER LOYALTY HELPS TO IMPROVE OUR BRAND IMAGE
• A STRONG BRAND IMAGE HELPS US KEEP CUSTOMERS’ ENGAGED

BRAND IMAGE IS THE REFLECTION OF OUR CUSTOMERS’
MIND.