Page 15 - REWARD_EN

BEHAVIOUR

MAKE IT SIMPLE WOW

• ALWAYS KEEP IN MIND THAT CUSTOMERS WILL ASK THEMSELVES,
“WHAT’S IN IT FOR ME?”.

• MAKE THE PROCESS OF SIGNING-UP EFFORTLESS AND A NECESSARY
PART OF YOUR INTERACTION WITH THE CUSTOMER, “LET ME TAKE
YOUR EMAIL SO I CAN PULL UP YOUR PROFILE TO ENSURE WE KEEP
TRACK OF YOUR PURCHASES IN ORDER TO GET YOU TO THE NEXT
LEVEL OF OUR RWINSIDER PROGRAM.”

• “SELL” THE RWINSIDER PROGRAM IN A WAY THAT MAKES IT A
COMPELLING OFFER THE CUSTOMER JUST SIMPLY CAN’T REFUSE!

• THE E-RECEIPT OPTION IS ANOTHER GREAT WAY TO CAPTURE
CUSTOMERS AS IT REQUIRES AN EMAIL. LET YOUR CUSTOMERS KNOW
THAT THIS IS A GREAT WAY TO ENSURE THEY NEVER LOSE THEIR
RECEIPT.

• THE GOAL IS FOR OUR CUSTOMERS TO UNDERSTAND THE BASICS
OF OUR LOYALTY PROGRAM. COMMUNICATE THE PROGRAM TO
CUSTOMERS IN AN EASY-TO-DIGEST KIND OF WAY, “WITH JUST YOUR
EMAIL, YOU’LL GAIN ACCESS TO EXCLUSIVE DISCOUNTS AND OFFERS,
NEW COLLECTION SNEAK PEEKS AND OUR ALTERATION PROGRAM.”