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BEHAVIOUR
EMAIL IS KEY: BECOMING AN RWINSIDER
RWINSIDER IS AN ENHANCED EMAIL PROGRAM. AN EMAIL
NO LONGER NEEDS TO ONLY LIVE IN AN INBOX ANYMORE; IT ELABORATE
CAN BE THE CUSTOMER’S KEY TO UNLOCKING SOME GREAT
REWARDS THAT MAKE THEIR LIFE EASIER.
THE RWINSIDER PROGRAM HAS THREE LEVELS:
• RWINSIDER (ANNUAL SPEND = $0 - $150)
• RWINSIDER + (ANNUAL SPEND = $151 - $750)
• RW GOLD (ANNUAL SPEND = $751+)
EVERY TIME A CUSTOMER MAKES A PURCHASE, BE IT ONLINE
OR IN-STORE, THEY MUST SHARE WITH YOU THEIR EMAIL
ADDRESS EACH TIME, AS THIS ACTS AS THE CUSTOMER’S
LOYALTY PROGRAM MEMBERSHIP “ID”.
DEPENDING ON HOW MUCH THE CUSTOMER SPENDS IN A YEAR (FROM
JANUARY 1ST - DECEMBER 31ST)*, THEY CAN ENTER INTO A NEW TIER AND
UNLOCK SOME AWESOME REWARDS!
*NOTE: EXCEPTION FOR 2019 WHEN THE PROGRAM BEGAN ON MARCH 5TH, 2019.
