Page 5 - REWARD_EN

BEHAVIOUR

START THE CONVERSATION

THE FIRST STEP IN CAPTURING POTENTIAL CUSTOMERS IS TO CONNECT RELATE
WITH SPEED BY WAY OF:
• A GREETING UPON THEIR ENTRY IN-STORE,
• A GENUINE SMILE,
• A FRIENDLY WAVE FROM THE OTHER SIDE OF THE ROOM

THE GOAL TO KEEP IN MIND IS THAT WE WANT TO MAKE OUR
CUSTOMERS FEEL ACKNOWLEDGED AND WELCOME.

YOUR STORE ITSELF CAN START THE CONVERSATION WITH CUSTOMERS.
PROPERLY DISPLAYING ANY RWINSIDER MARKETING IN STRATEGIC
AREAS OF YOUR STORE LIKE THE FRONT CASH AND FITTING ROOMS CAN
SPARK CUSTOMER INTEREST AND PROMPT THEM TO ASK QUESTIONS
CONVERNING OUR LOYALTY PROGRAM.

DON’T FORGET:

THE BEST SECRET TOOL OF ALL IS THE BAG STUFFER!

SHOULD YOU NOT HAVE THE OPPORTUNITY TO GO INTO FURTHER
DETAILS WITH YOUR CUSTOMER AFTER CREATING THEIR PROFILE, THE
BAG STUFFER WILL ANSWER ANY UNANSWERED QUESTIONS THEY MAY
HAVE.

IF A CUSTOMER IS NOT INTERESTED TO SIGN-UP AT THAT TIME, THE BAG
STUFFER IS A PERFECT WAY TO KEEP THEM THINKING ABOUT THE
PROGRAM.

AS BRAND AMBASSADORS, YOU PLAY AN INTEGRAL PART IN
CUSTOMER ACQUISITION. IT’S UP TO YOU TO INVITE THEM
INTO THE WORLD OF RW&CO.

THIS IS WHERE YOU NEED TO OOZE CONFIDENCE AND GET THEM
CONNECTED BY CAPTURING THEIR EMAIL!

WE WANT TO ENSURE THAT WE HAVE RECEIVED THE RIGHT
INFORMATION FROM CUSTOMERS. COMPLETE CUSTOMER PROFILES
ALLOW US TO PERSONALIZE THEIR BRAND
EXPERIENCE:
• EMAIL
• GENDER
• LANGUAGE
• BIRTHDAY
• FIRST & LAST NAME
• POSTAL CODE (OPTIONAL)