Page 11 - PowerPoint Presentation
P. 11
YES. SUMMER
Summer 2020 can be wrapped up in one phrase: Casual is king. From May 25
onwards, our focus has shifted towards laid-back hot weather staples like polos,
short sleeve shirts, shorts and cooling linen. Relaxed, easy pieces dominate the
scene. Our digital stories highlight the ‘ease and breathability’ of our fabrics
and collection and we would encourage the same for in store.
People are still spending a lot of time at home, socializing only in small, trusted
groups – usually outdoors, over a BBQ, or by the poolside. So it’s always good
to suggest our latest collection covers all these needs (and more!)
