Page 13 - PowerPoint Presentation
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SMART (FORMERLY KNOWN AS UPPER CASUAL)
INTRODUCTING THE ART OF SMART
Our lifestyle Zone 1 is going through a major branding revamp! From July 27
onwards, RW&CO. Men’s will intro their SMART direction and online header.
SMART is a state of mind, curated experience – encouraging adaptability,
flexibility and a relaxed casual style that can work anywhere, anytime. Our
digital strategy focuses on educating and incentivizing the customer: He will
discover SMART for himself, as well as the great price points associated with
