Page 2 - RW&CO RUNWAY MARCH 2019
P. 2
Men’s Collection
March isn’t just a month but a season. It is the season of transitions. The snow thaws, the
cycle begins anew. The early spring sees longer, more vibrant days, and the promise of
summer is right around the corner.
We can smell the salt in the air, the early spring blooms –Salty Air, Spring Blooms. These
are the themes for our menswear collection. Our challenge is how to present these tried-
and-tested spring visuals in a fresh, new way.
Our clothes are accessible. The checkered prints, floral motifs, alloy greys and skyway blues
speak to our male demographic as much as they pay homage to the season. The key looks
and products are vibrant but low-impact – they are not overwhelming – and bring an urban
twist to the collection’s natural, earthy tones.
The RW&CO. man is a man of versatility – he lives for leisure AND a fast-paced 9-5 grind.
He might not look into trends but they always draw his eye, which is why our spring motifs
and prints are so attractive to him. They are the perfect seasonal accent – relatable,
balanced, and functional.
