Page 32 - مدخل الى العلاقات العامة
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?(? )2??????? ????????? ?????? ?Public Information Model??
?????? ????? ?? ??? ??????? ????? ??????? ????? ? ??????? ????? ?? ?????????
????? ?? ??????? .???? ???? ????? ??? ??????? ??? ????? ??????? ?? ????? ?????????.??
?????? ????? ?? ??? ???? ????? ???? ????? ????? ??????? ??? ???????.??
?(? )3??????? ???????? ?????? ??? ????????? ??? ???????????
??Two – Way Asymmetric Public Relations (PR) Model??
???? ???? ????? ??? ??????? ????? ??????? ?? ??????? ?????? ??????? ?? ??????
?(? )Feedback?????? ???? ??????? ?? ??????? ???? ???? ???? ????? ???????? ???
???????? ?? ??????? ??????? ??????? ???? ??? ?? ??????? ??????? ?????? .???????
??? ???? ????? ?? ????????? ??? ???? ??? ??????? ? ????? ???? ??? ?? ??????
???????? ??????? .???? ??? ??? ??????? ????? ????? ???????? ??? ??????.??
?(? )4??????? ???????? ?????? ??? ????????? ???????????
??Two – Way Symmetric Public Relations (PR) Model??
????? ??? ?? ???? ??? ??????? ???? ????? ?? ?? ???? ?? ?????? ???????? .???????
??????? ??? ??????? ??? ??? ??????? ??????? ?? ??????? ?????? ?????? ??? ????????
?????????? .??????? ??????? ??????? ?? ??? ??? ???????? ??? ??????? ??? ?? ???? ????
?????? ?? ??????? ????? ??????? ?????????? ??? ??? ??? ?????? ?????? (?)Sender??
?????????? (? )Receiver?????????? ?? ????? ??????? ?? ?? ???????? ?? ????
????????? ???????? ??? ?? ??????? ????????.??
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