Page 33 - مدخل الى العلاقات العامة
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                                      ??????????????? ?D. Bernestein??

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??????? ???? ?? ??????? ???????? ???? ???? ??? ??????? ??????? ?? ????????? .?????
???? ??? ??????? ???? ??????? ???????? ???????? ??? ????? ?? ????? ?? ?????

            ??????? ???????? ?????? ??? ?Company Image and Reality 1984??
????? ???? ????? ??? (? )3???? ??? ?????? ????? ?? ????? ?????? ?? ??????? ? ?????
??? ???? ??? ??? ??????? ?? ?????? ???? ???? ???????? ???????? ???? ?????? ?????
???????? ????? ??? ?????? ??????? ???? ?? ????? ?? ????? (? )Spokes??????

                                ???????? ???? ???? ??? ??????? ??????? ?? ????????.??
?????? ??????? ??? ????? ?? ??? ????? ????????? (?)The Communicator??
?(? )81????? ?????? ??????? ?? ???? (? )9??????? ?(? )9??????? .????? ??? ??? ?? ?????

                                      ??? ???????? ?????? ?? ??? ??? ?????? ????????.??
    ????? ???? ?????? ???? ?????? ???????? ?????? ??????? ?????????? ?????????.??

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