Page 54 - مدخل الى العلاقات العامة
P. 54
?(? )13?????? ????? ???????? ?)Strategies development( :??
?????? ???? ?? ?????? ???????? ?????? ???????? ?????? ??? ??????? ?? ???????
?????? ???? ???????? ????????? ???????? ?????? ??? ??? ????? ???????? ???????? ???
???????? ?? ??? ???????? ???????? ???????? ????????? ?? ?????????.??
????? ??? ????????? ?? ???????? ?????? ??? ?? ?????? ?????? ??? ?????????
???? ??????? ??????? ???????? ???????? ???? ????? ?? ??????? ?? ???? ????? ? ??????
?????? ??? ????? ???????? ?? ??? ???????? ??????? ????.??
????? ???? ??? ?? ???????? ??? ??????? ????? ?????? (?)Strategic planning??
????? ??????? ????? ?????? (? ? )Strategic thinking?????? ????? ????? ???????? ????
???? ??? ?????? ????? ??? ??? ?? ???? ???? ??????? ?????? ??????? ???? ??? ???
????? ??????? ?????? ?????????.??
??- 52 -??