Page 57 - مدخل الى العلاقات العامة
P. 57
?? – ??? ????? ?????? (? )Human Capital??????? ?? ?????? ???? ??? ???
???? ??? ??? ??? ??? ??? ?? ????? ?????? ??????? ????.??
?? – ??? ??? ???????? (? )Relations Capital??????? ?? ?:??
?(? )1???? ????? ????????? (?:)Social Capital??
???? ?? ????? ???? ??? ????? ?????? ?? ??????? ?? ?????? ?????? ???? ????? ????????
??????? ??? ??? ????? ??? ??????? ???? ???????? ???? ??????? ???????? ?????????
?????? ???? ??? ????????? ???????? ?? ???? ????? ??? ??????? ?????? ????????? ???????
??????? ????? ????????.??
?(? )2??? ????? ??????? ?? ???? ????? ??????? ?? ?????? ????? ??? ????????? ?????
???? ??????? ?????????.??
?(? )3??? ????? ??????? ?? ??????? ?? ??????? ???????? ? ????? ?????? ??????????
????? (? )Stakeholders???? ??????? ?????????? ??????? ???????? ???? ?????.??
????? ??? ?? ????????? ?? ???????? ?????? ???????? ??? ?? ??????? ????? ??????
???? ????? ????????? ????????? ?????? ???????? ?? ???????? ????? ??? ????? ??????
???????? ???? ??? ??? ?? ????? ????? ????????.??
??- 55 -??
