Page 65 - Delivering Authentic Customer Experiences

Principle 4 Delivering Authentic Customer Experiences

patterns as Click Whirr. The good news is that because these are
learned behaviours, once you become aware of them and the
situations that trigger the sequence, you can unlearn them and
choose new, more empowering practices.

No growth will be possible if you stay in your comfort zone. If you
continue to do what you’ve always done, you’ll just get the results
you’ve always got. Now that may seem fine if you’re currently
successful, but everything has to evolve to survive, and if you want
to thrive you must continue to seek opportunities to innovate,
develop and cultivate a sustainable business model.

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