Page 68 - Ideal Roadside Guide to Managment

10 THE POWER WORKBOOK FOR SETTING EMPLOYEE GOALS AND OKRs
In 1981, Management Review published a paper by George T. Doran titled, “There’s
a S.M.A.R.T. Way to Write Management’s Goals and Objectives.” In the paper, Doran introduced the acronymn, “SMART,” as an easy roadmap to goal setting for managers.
“Managers are confused by all the verbal from seminars, books, magazines, consultants, and so on. Let me suggest therefore, that when it comes to writing effective objectives, corporate officers, managers, and supervisors just have to think of the acronym SMART. Ideally speaking, each corporate, department and section objective should be: (SMART).”
The S.M.A.R.T. philosophy rose in popularity likely due to its clear and simple framework, its memorability, and its process of clearly considering the details of goals. Let’s dig into the framework next.
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