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Pros
It’s an easy-to-remember, widely understood framework.
• Specificity narrows focus and clearly defines the goal.
• Setting a measurable goal ensures progress can be tracked, which can motivate employees.
• Relevancy gives employees a checkpoint for aligning their goals to the rest of the organization.
• Setting a deadline can boost performance.
Cons
Employees can get stumped trying to check all the criteria boxes of a SMART goal.
• Setting an “attainable” goal can result in settling for complacency in fear of failure.
• The SMART philosophy focuses heavily on goal setting, rather than pursuing. Historically, this led to SMART goals being set and then forgotten until the annual review.
16 THE POWER WORKBOOK FOR SETTING EMPLOYEE GOALS AND OKRs
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PROS AND CONS OF
SMART GOALS




















































































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