Page 31 - E BOOK FLIP WITH VIDEO

e-MDP …… AN ONLINE TRAINING SOLUTION FOR OFB OFFICERS
e-MDP …… AN ONLINE TRAINING SOL UTION FOR OFB OFFICER S

SAMPLE 4

Name of Course : Public Relations and Media Communication for PR Officers of Ordnance
Factories

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Schedule : 23 to 27 September, 2019
Aim : To make participant aware about functioning of Media in general and
understand nuances of PR functions.

Objective : At the end of the course, the participants would be able to develop an
understanding of working milieu of Indian Media and would be able to
handle the role of PRO in better way.

Contents :
• Media Ethics

• Social Media & its Multiple Users
• Overview of Media Laws & Defamation

• Fact Checking & Verification in Digital Content

• Sustaining Media Relations in a Dynamic Scenario
• New Media and Strategising for Effective Communication

• Issue Management & Sustaining Corporate Image
• PR & Functions of PR Managers

• Designing and Deploying a Effective PR Strategy
• Target Audience and Developing Publicity Material

• Exercise in Press Conference On Camera

• Handling Crisis Communication

Participants : Upto SAG

Venue : Indian Institute of Mass Communication (IIMC), New Delhi

Course Director : Associate Course Director :

31 E Learning - Re-imagined, Re-designed
E Learning - Re-imagined, Re-designed