Page 19 - The EDIT | Q2 2017

Why are we using Chatbots?
Consumers’ reason for using chatbots are straight- forward – they are either solving a problem for them or are simply entertaining.
Reasons why chatbot users use a chatbot
Resolving an issue (ie. customer support)
But why is NLU so important, especially when it comes to audio?
Because most of us enjoy communicating verbally more than via the written word.
But what does talking and listening to our devices mean?
67%
Discovery
19
Natural Language Understanding
What is Natural Language Understanding (NLU?)
NLU is a subtopic of natural language processing in artificial intelligence that deals with machine reading comprehension. NLU capabilities can be found in various services such as chatbots (written word) but also voice chatbots such as Alexa or Siri.
Fun
Finding/purchasing a product
25%
Productivity (eg. calendar scheduling/personal assistant)
14%
(Source: eMarketer)
1) Liberation from the screen
Voice interfaces have an advantage over text- based interfaces because it means that we won’t need a screen
2) Voicewillfreeusuptointeractbetterwiththe world around us
Marketers need to think about how they can capture the attention of their audiences through voice activated content in digital environments or through the Internet of Things
Other
1%
30%
NLU is also critical for voice search. Recent data shows that voice search is starting to become more conversational: The most recent Google Mobile voice study reveals a 61% growth in longer queries that start with “who”, “what”, “where” and “how”.
“The interesting thing about voice-recognition technology and conversational commerce is the level of intimacy it brings to
interactions. There’s an immediate feeling of personalisation, but also humanness as you’re being given immediate verbal
feedback, just like a live conversation.”
THE EDIT ISSUE 06 | Q2 2017