Page 65 - The EDIT | Q2 2017

ND
RAPHICS
95%
TV
Newspapers
94%
Radio
12% 10%
70%
2015
Digital
%ofdigital spend
AN BUDDHISTS LITERACY
RATE 5%
TION
88%
f daily internet use is social networking
SOCIAL NETWORK PENETRATION
(% of internet users)
TIME SPENT ONLINE
2012 2013
4.77h
3.90h
2014 2015
1st 95% Of FB users aged
15-34
74%
orm, emotive video content lar in Thailand, while word
nd animation works for the short-form.
AVE. DAILY USE (MIN)
A
B
A
O
u
a
42 46
AD SPEND
98 104
109
Mobile
PCs vs. Mobile
18%
% of the total spending