Page 66 - The EDIT | Q2 2017

THAIL
COMMERCE CUL
Thailand’s e-commerce market is set for
Since 2001, Thailand political u The latest escalation h
when the two sides cl demonstrations. The
military coup led by the General Prayu
Football has overtak most widely followed
Thai society. English f the most popular lea
Manchester Unite favoured clubs. But wi
Chang Beer as its pri Thai-owned Leices
Premier League, fo Thailand is set f
booming growth in 2016 riding on the back of the recent launch of fourth-generation (4G) services.
‘The everything store’ trend is especially hot in Thailand. 1/10 of the top online retailers have diversified online markets, selling everything from beauty products to household goods, rather than deep verticals in one category. The only exceptions are Zalora (fashion), J.I.B. (electronics), and Munkong Gadget.
Cash on delivery was first launched by Zalora and now accounts for 60% of their transactions. Following this payment method’s success, an additional over-the-counter payment system was created for consumers to make payment at participating locations via QR codes.
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