Page 67 - The EDIT | Q2 2017

ND
URE MEDIA
has been rocked by heavals.
ppened in early 2014
shed in several fatal clashes resulted in a
current Prime Minister, t Chan-ocha.
en Muay Thai as the port in contemporary
ootball has long been gue in Thailand, with
and Liverpool the
h Everton now having
ary sponsor and with er City winning the
otball popularity in or further grow.
Advertising in Thailand is regulated by government agencies and is also affected by
political factors. The Thai embrace freedom of choice and are not loyal to certain consumer-good brands and like to try new things. Advertising in Thailand tends to pay respect or acknowledgement to the culture,
as the country has strong Patriotic roots.
Unburdened by a desktop Internet legacy and driven by ever lower costs of smartphone manufacturing, cell phone adoption in Thailand has accelerated to a point where the average Thai person
has 1.4 mobile phones or 140% adoption. (Mobile Internet penetration in Thailand has jumped from a mere 1% in 2009 to a whopping 56% in 2013, with the bulk of the growth coming right after the country’s official 3G launch in early 2013.)
A
T
p
a a
k s
f a
d t
m t
f