Page 155 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 7. Learn Marketing 1 0 1 1 47

like to be in control of most parts of their business. However, she
gently warns that, "unless you are experienced in website design,
the time that it takes to learn and experiment is time away from
your core business interest. People can spend hundreds of hours
learning about the complexities of websites and you need to be sure
that you can afford to do this. Otherwise, pay an expert and use
your time doing what you do best, building your business."

If you want to give DIY a try, here are some popular options of
all different levels:

• www.godaddy.com: look into their "Website Tonight" option
• wwwJreetemplatesonline.com: has free templates
• www. templemonster.com: pay a little money for a more profes­

sional-looking website
• www.wordpress.com: set up a blog as your website
• www.adobe.com: buy the popular site-design program called

Dreamweaver (but you will need knowledge of HTML)

N o matter how trustworthy your website designer is, insist
getting all log-in and security codes for your website as
as instruction for how to access the inner workings of

your site. Keep this information in a safe place. Without the
log-in codes, you may be unable to access your website if
something happens to your designer or you have a parting
of ways. Why? Even if you own the domain name, the actual
website ·sits- on a server that may be locked. It would be a
headache to fix.

A final option is a Content Management System (CMS), such
as wwwJoomla.org, or www.oscommerce.com. With CMS, someone
experienced builds your website and then you are trained to man­
age it. These can be complex systems that can handle user-inter­
active events. With user-interaction (RSVP, clicking onto calendar
systems, e-commerce), there usually is a lot of updating and website