Page 106 - merged.pdf

CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA

Swatch substituted the conventional watchstrap for
inter-changeable straps in a variety of colours and designs.
This gave the company the unique competitive advantage
of offering their customers the flexibility of changing the
look of their watches to match their clothes and moods.
Finally, see how you can substitute any part of your competitors’
product/ process to make it even more effective for your
customers?

Once you have used all the strategies and examples I have
presented to come up with your ideal business and how you
should do it differently from everyone else, turn to the next
chapter where I will show you how to build a successful
business model.

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 97