Page 110 - merged.pdf
P. 110

BUILDING       04CHAPTER
A BUSINESS
THAT WORKS...
WITHOUT YOU

So, you now have a million dollar business idea ready to
be launched into the market. For this idea to blossom into
a successful business that will provide you with an unlimited
and sustainable stream of income, you must learn how
to build it into a business system that works independently
of you!

In fact, for any business to ever succeed and grow, it has to
work without you having to be in the business. Whenever I
say this, most people look at me like I am crazy. " If I am not
working in the business, then what should I be doing?," they
asked bewildered. Let me explain.

The reason why most entrepreneurs fail is because they build
a business that depends solely on their presence and unique
skills set. They are the primary producer of the goods or
services. They are the one attending to the customer, making
the sale, cutting the hair, doing the accounts, cooking the food
etc... They are the business and the business is them. These
entrepreneurs are, in real terms, self-employed individuals
and not the owners of a business that works. The business
needs them to be physically there in order to function. If they
aren't there, they lose the sale, the goods cannot be made,
the service cannot be performed and the customers will
not come.

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES               101
   105   106   107   108   109   110   111   112   113   114   115