Page 115 - merged.pdf

CHAPTER 4 BUILDING A BUSINESS THAT WORKS... WITHOUT YOU

kitchens have perfected the ideal 'cooking time and the food
display time' before the fries are served to the customer. Any
French fires that are cooked and not sold within 10 minutes
is discarded to maintain freshness and this is consistently
adhered to in every single restaurant, the world over. This is
part of an operational system that has been created. So, what
makes businesses like McDonalds so successful is not because
of the unique talents of a particular employee, but because
of the success of the system that has been created by an
entrepreneurial genius!

This concept does not just apply to multi-national corporations
or restaurants, but every single successful business in the
world! This is the same reason why Kumon is one of the most
successful education businesses in the world. The founders
and owners built a successful system of marketing, operations
(teaching & curriculum), customer service, management,
human resource management, finance etc... that could be
replicated all over the world.

The Lesson here is that if you don't plan to focus on the
strategic work of building your business system, you will find
yourself being consumed with day-to-day tactical work
and that will keep your business forever small, and dependant
on you.

Many people I coach seem to have the erroneous belief that
one needs to develop systems and processes when the business
becomes large enough. WRONG!!! All great businesses
started by building their system at the very beginning...when
they were small. Unless you start building a system at the very
beginning, your business will not last long enough to become
big and successful.

106 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES