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CHAPTER 4 BUILDING A BUSINESS THAT WORKS... WITHOUT YOU

the work, the income stops. When you die, the business dies
with you.

On the other hand, working ON the business involves the
strategic work of creating a successful business system and
then replicating this system by opening up multiple
branches/outlets. The entrepreneur knows that once the
business system is created, anyone can be hired to work in
the system to produce the same level of service/product quality
in any subsequent branch/outlet - and that is to generate
profits and income. Putting in place a business system will
allow you to automate, replicate your business and enjoy your
wealth and freedom.

Ray Kroc spent all his time creating the prefect business system
such that every McDonalds outlet in the world produces the
same standard of food and service experience to the customer,
no matter who is working in the business. Ray Kroc created
a system for everything in the business, from food preparation
to décor.

Is it by accident that every McDonalds server will greet you
with a warm smile and a "welcome to McDonalds" everywhere
in the world? No, it is because Ray Kroc created a system of
standards where every server in every one of their 200,000
restaurants will deliver the exact same greeting.

And it certainly not by chance that the person serving you,
when you order a cheeseburger, will then ask if you would
like to make it a combo meal? Again, it is part of a marketing
system that has been developed to perfection.

Is it by chance that their French fries look and taste almost
identical all over the world? No, again it is because their

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 105