Page 116 - merged.pdf

CHAPTER 4 BUILDING A BUSINESS THAT WORKS... WITHOUT YOU

The secret is to look at your business as a franchise prototype
that can be replicated into hundreds more.

An Example of Working IN the Restaurant
Business and ON the Restaurant Business
Balancing the Strategic and Tactical Work

Now, you may be wondering, "If I don't do all this operational
work, then who in the world is going to do it?" "I can't afford
to hire a lot of people at the beginning to work in the business
while I watch from afar and do the strategic work!" Indeed,
when you first start a business (especially as a one-man show
with very little capital), you have to work in the business as
an employee. However, you have to plan to devote a percentage
of your time working ON the business at the same time! If
you don't, you will forever be trapped working in the business
as an employee!

Working IN the Business

Greeting people at the door, setting tables, waiting on
tables, ordering food (shopping), preparing food, cooking,
being the cashier, doing the accounts, cleaning, writing
advertisements, creating promotions, supervising etc...

Working ON the Business

• Creating a Marketing system
• (i.e a system for producing advertising copy and
layouts, promotions, customer service, customer
relationship, management etc...)

• Creating an Operations system
• (i.e. a system for purchasing food, preparing food,
waiting on tables, table setting, décor, room
presentation etc...)

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 107