Page 144 - merged.pdf

CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

So, the secret in increasing your company’s Net profits is to
focus on increasing the five variables (marked in red); 1)
Leads, 2) Conversion rate, 3) Average dollar purchase, 4)
No. of repeat purchases and 5) Net profit margin.

The First Step… Measure Where You Are

Before you can effectively increase your leads, conversion
rate, average dollar purchase etc… you must first MEASURE
each variable as they stand now. If you are currently owning
or managing a business, I want you to write down the answers
to the following:

1) How many leads does your company generate in a month?
A Year?
____________________ leads a month
____________________ leads a year

2) What is your company’s average conversion rate?
____________________ %

3) What is your company’s average dollar purchase?
$ ____________________ per purchase

4) On average, how many times do your customers make
repeat purchases in a month? A year?
____________________ times a month/ year

5) What are your company’s net profit margins?
____________________ %

Were you able to write down the answers to these questions

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 135