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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

keep them coming back. To build a million dollar business,
you have to be a marketing genius!

The greatest mistake that entrepreneurs make is assuming that
having a great product is enough to get the customers to buy.
They fail to put in enough effort and money into marketing,
advertising and promotions. As a result, their business will
fail simply because nobody ever heard about them or were
not convinced that their product/ service was the best.

Again, it is not always the best products that generate the
highest sales, but those that are perceived to be the best by
the market. Building this perception comes from savvy
marketing. A classic example is that of Burger King and
McDonalds. Blind taste tests all over the world show that
Burger King’s burgers are tastier, and yet McDonalds is many
times more successful than BK. Why? This is because McDonalds
knows the secrets of winning the hearts and minds of customers.

In this chapter, you are going to learn how to become a
marketing genius. You are going to learn the most powerful
marketing strategies that will allow you turn your
product/service into millions of dollars in sales and profits.

The Profit Multiplication Formula

The most common questions I am asked by customers are,
“How do I get more customers?” and “How do I generate
more sales?” Is there a formula that great businesses use to
pull in millions in sales and profits? Can we learn this formula
and apply it to any business? The great news is…YES!

So, how does any business generate higher profits? First, you
must understand the five profit variables that determine the
profits in any business. They are 1) Leads, 2) Conversion rate,

130 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES