Page 138 - merged.pdf

MULTIPLYING
YOUR BUSINESS
PROFITS
05CHAPTER

So, you have discovered your passion and your million-dollar
business idea. You have a great product or service that can
create a lot of value, catering to a hungry market. All you
have to do is to launch your business, get your product/service
out in the market and wait for the cash to roll in right? Wrong!

Industries are so competitive and customers are so spoilt
for choice nowadays that you cannot open for business
and hope that customers will come knocking at your door.
Before your customers get the chance to come to your store
or office, they would probably be bombarded by hundreds
of advertising messages or salespeople, who will take away
your potential sale.

To build a profitable business, you have to learn the art and
skill of actively seeking out your customers, attracting them
to your office/store, getting them excited enough to buy and

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 129