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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

Finally, a power headline is one that arouses the reader’s
curiosity to want to read further. Here are some examples:

• ‘The 7 Secrets that will Slash your Car expenses
by $2000-$5000 a Year’ (book on car
maintenance)

• ‘26 Reasons Why Most People Lose Money in the
Stock Market’ (Investment course)

• ‘Here are 27 Remodeling Rip-Offs Your Contractor
Wishes You Never Knew’ (Renovation contractor)

• ‘Don’t buy another car until you read these facts’

Now that you know what makes a headline effective, take a
look at some of these headlines and see if you can identify
their weaknesses.

A. “Is Worrying Robbing You of the Good Things in Life?”
(Life insurance ad)
Why is this not effective?

B. “Learning the Peter Richard’s© Way”
(English Courses for children)
Why is this not effective?

C. “ No…No…Don’t Call On Me”
(Public speaking course)
Why is this not effective?

150 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES