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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

You can create a sense of urgency in the
following ways:
a) Give a limited offer. For example, ‘first 50 callers

get a free gift or a 10% discount’.
b) Create an impression of scarcity. For example,

‘267 sets sold, only 37 remain’ or ‘while
stocks last.’

Take a look at one of our successful advertisements (it blew

away our competition) and take note of how I have used 1)

powerful headline, 2) compelling salescopy and 3) call

to action. Attention Grabbing

Headline

Stating the
Problem

Stating the
Problem

Testimonials
Build Credibility

Create a
sense of
Urgency

Call for Action

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 155