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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

You can use this strategy of giving away a free gift for any
type of business that you run. The important point to note is
that the free gift must have a high-perceived value that is
strongly desired by the customer. Giving away a free cap or
umbrella will not work.

Here are examples of ‘free gifts’ that can be used in the
various businesses:
• Enrichment centre gives away a free educational DVD

and workbook
• Lawyer gives free hour of tax advice
• Seminar company holds a free introductory workshop
• Car mechanic gives away a free wheel alignment service
• Bakery gives away free doughnuts (limited to one per

customer per day)

Lead Generation Strategy 3: Referral

What if I told you that the next strategy I shared with the
business owner of the slimming centre helped him reduce
his acquisition cost to $100, while doubling his leads within
6 months!

This is what I recommended. Every existing customer will be
given a ‘recommend a friend card’ to give away to their
friends and family members. For every new customer they
recommended to the centre, they would get three months of
spa & gym membership worth $450 for free.

Since the majority of his customers were very happy with his
service, they gladly passed his card along to all their friends.
It was a win-win arrangement. Was his acquisition cost now
$450? No! Although his 3-month membership was worth
$450, it really only cost him $100!

160 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES