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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

Lead Generation Strategy 4: Strategic Alliances

The next powerful lead generation strategy is to create a
strategic alliance with other businesses that sell to your target
market. This is because these businesses already have a ready
pool of potential customers for you. Instead of going to the
stream and catching one salmon at a time with a fishing line,
just go to a salmon fish farm and scoop them all up!

For example, I have found that people who attend my Wealth
Academy™ program tend to be professionals, managers and
executives who earn above $4,000 a month and carry at
least a gold credit card. So I decided to strike up a partnership
with banks and credit card companies.

Knowing that they had a database of thousands of my potential
customers, I made them a great deal. They would recommend
my Wealth Academy Programs by sending their credit card
holders an email and a brochure together with their monthly
statement. For every person who signs up for my course, I
would give the credit card company or bank a commission.
Again, this is a win-win deal.

In fact, you don’t always have to give your partner company
any commission at all. Sometimes, offering a free gift to their
customers would make them very happy. By doing so, you
are helping them add value to their customers, while you
have a chance of converting their customers into yours as
well. I have found that a great deal of the participants coming
for my Superkids™ and “I Am Gifted, So Are You!’ personal
development program for students go for lots of private tuition.

So, I decided to go into partnership with one of the largest
tuition centres in Singapore (it has about 32 branches). Every
parent that signs his/her child up with the tuition centre would

162 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES