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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

17. Create a commissioned salesforce
18. Participate in trade shows
19. Give free talks and demos
20. Do roadshows in shopping centres
21. Attend networking events
22. Produce Letterbox flyers
23. Hold a contest
24. Send out PR releases
25. Send innovative direct mailers
26. Do surveys and collect database
27. Create your own BLOG or website
28. Get your BLOG/ website ranked high on search engines

using Search engine optimization techniques
29. Create attention grabbing window displays
30. Create a referral system
31. Give away free gifts with high-perceived values
32. Use lost leaders to attract customers
33. Place ads on postcards
34. Ads behind airline, train, bus seats
35. Telemarketing
36. Cold calling door to door
37. Write a book/ebook to publicize yourself
38. Sponsor events that attract your target market
39. Employ viral marketing techniques online
40. Fridge magnets
41. Give away T-shirts with your brand
42. Branded paper bags
43. Car Decals
44. SMS (Short Messaging Services) advertisements
45. Fax advertisements
46. Join clubs, associations & special interest groups
47. Buy or exchange database

Are you blown away by all the methods you can use to
increase your leads and your revenue? Well, this is just the
beginning. In the next chapter, you are going to learn how
further increase your sales and profits.

164 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES