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CHAPTER 6 HOW TO GENERATE MILLIONS IN SALES & PROFITS

The first thing you have to do is to measure what your current
conversion rate is. Out of 100 people who call up or visit
your store, how many actually buy something? If your business
requires direct sales, then how many sales are closed for every
customer your salespeople meet up with?

No matter what your conversion rate is right now, it can be
improved significantly! If it is possible, find out the conversion
rate of your strongest competitor and start to model what they
do to achieve that rate! Here are some of the most powerful
strategies you can employ.

Conversion Strategy 1: Connect With Your
Customers by Building Rapport

Prospects always start off being defensive so before you can
persuade them to listen to you and buy what you have to sell,
you have to first build rapport. Building rapport is the art of
getting them to feel like they can trust you, and that you
understand them and their needs.

The fastest way create an instant connection is to give them
a really genuine smile and say hello with the friendliness and
warmth you have when people visit your house for the New
Year. Introduce them using your full name and if they reply
by telling you their name, keep repeating it every chance you

168 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES