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CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA

and later, Adam Khoo Learning Technologies Group, I worked
for a few of the top seminar and education companies as a
freelancer during my school holidays. It was during these 6
years of work attachments that I learnt the ins and outs of the
education business.

Before I started Creatsoul Entertainment (my mobile disco/event
management business), I worked as a part time DJ and roadie
(carrying sound equipment) for one of the leading event
management businesses. I did this rookie work for 6 months.
Again, it was during my ‘employee-ship’ that I learnt the trade
secrets of running successful events.

The second way to acquire the specialized knowledge is to
hire or go into partnership with someone who has this intellectual
asset. For example, Patrick Cheo (co-founder and CEO of
Adam Khoo Education Group) knew nothing about the seminar
or education business. At that time, his work experience came
from spending two years as a management trainee at Singapore
Press Holdings (SPH). What made him successful was teaming
up with me, who had the specialized knowledge.

So Where Does Your Specialized Knowledge Lie?

You’ve now got a list of business ideas sparked off by your
passion or special interest. Now, think about were your
specialized knowledge lies. What kinds of businesses have
you worked for? Who can you partner/hire who has
specialized knowledge in the particular industry you would
like to get into.

I have specialized knowledge in…
I know people who have specialized knowledge in…
(Example: engineering, marketing, public relations, event

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 81