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CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA

relationships and their life. The workshop would also give
them the skills and strategies to learn effectively and to
create a measurable change in their exam results. Of
course, for a 3-day program I could charge a much higher
price than everyone else.

When I first mooted the idea, people told me that my idea
would never work. “No school in their right mind will give
you 3-days of curriculum time!” and “ no school will ever
pay over $100 per student when the market price is just
$10!” However, when I managed to convince the first school
to buy our program, the results were absolutely amazing!
For the first time, students who attended an enrichment
program felt truly inspired and motivated to study for
their exams. I had cases of students who were on the
verge of dropping out of school but, after this 3-day
program, they became top students. Furthermore, ‘hopeless
underachievers’ turned their grades around.

(If you would like to read some of the hundreds of testimonials
I have received, go to www.adam-khoo.com and click on
‘how has Adam Khoo changed your life.?’ Alternatively, just
type ‘Adam Khoo’ or ‘adam khoo workshop’ under Google
search and read all the appreciative reviews in my past
students’ BLOGs.)

As a result of me reaching the same target market and offering
the same solution in a TOTALLY DIFFERENT way, AKLTG has
become the market leader in schools’ training in Singapore.
Currently, one-in-four schools engage my company and we
train over 34,000 students, 2,000 teachers and 5,000 parents
through these life-changing programs annually. I have literally
no direct competition as none of the other players have the
specialized knowledge of how to market and conduct such

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 85