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74 The Seven Lost Secrets of Success

any other appeal that ever came to you. Most appeals are
made by people who profit from a favorable response, but
this appeal is hurting me a lot more than it can possibly
hurt you.

What will you have, ten boys or ten girls?

Cordially yours,

Bruce Barton

“Faith in business, faith in the country, faith in one’s self, faith
in other people—this is the power that moves the world. And
why is it unreasonable to believe that this power, which is so
much stronger than any other, is merely a fragment of the
Great Power which operates the universe?”

—Bruce Barton, What Can a Man Believe?, 1927

“I do believe that the one great thing we have got to find a
way to do is to make it possible, in our industrial life, for the
man who stands at the bench somehow to feel in what he does
the same sort of satisfaction and pride which now animates
and thrills the man who sits at a desk, and to make the man
who stands up to his waist in a ditch, or who swings the ax
beside a tree, feel that somehow there is that in the thing he
does that reaches down and takes hold on things eternal, and
that every swing of the pick and every stroke of the ax is not
merely so much servitude, but that, insofar as that is done in a
spirit of real pride and satisfaction and service, he makes himself
co-worker of Almighty God in the great task of feeding and
clothing and housing the world.”

—Bruce Barton, 1921 speech

“There is a wise old saying to this effect: ‘A great deal of good
can be done in the world, if one is not too careful who gets
the credit.’