Page 110 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

MONEY IS A BY-PRODUCT

Bruce Barton was a great philanthropist.
He devoted time, energy, and money to a
wide variety of causes. Some of his best writings were
fund-raising letters for colleges and organizations he
sincerely believed in.
He also believed in giving something of value away
in ads. Most ads contained coupons for a free book.
Whatever the item, something has to be given away to
start the process of receiving. Giving something away
generates credibility. But this strategy also makes the
potential customer feel obligated to give something
back.
When Barton died in 1967, his estate was worth $2.8
million. But Barton did not spend his life in the pursuit
of money. He was quoted as saying that he did what he
loved, and the money was a by-product of good work.
That right there may be the greatest secret to prosperity.
Barton wrote, “Get money—but stop once in a while
to figure what it is costing you to get it. No man gets it
without giving something in return. The wise man gives
his labor and ability. The fool gives his life.”

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