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Secret #6: Give Yourself Away 81

He wasn’t afraid to give his thoughts away in support
of something he believed in.

“NO CREDIT, PLEASE”

Barton also wasn’t afraid to not get credit for work. It
was more important to have the work done than to see
that he got the glory for doing it. For example:

Barton was a ghostwriter for leading businessmen, and
he wrote at least one speech for President Eisenhower;
he wrote many pieces under assumed names (Michael
Randall, David Todd, Thomas Ryan, etc.); he let a friend
write a play based on his original idea and then shared
the authorship; he allowed his loyal secretary of 40 years
to edit and rewrite his work; he let his father (a minister)
help him think through his religious books; and he
let his wife do his shopping (except for books, which
he chose himself).

Barton was willing to give away his control. He was
willing to delegate. As he once explained in an article,
“You can get a lot done if you’re not concerned about
who gets the credit for it.”

ANOTHER LEVEL OF GIVING

“Giving yourself away” also means being vulnerable
and honest. Show who you really are—at least reveal
enough of your humanness to gain credibility.

Too many businesspeople bark about how wonder-
ful they are. Too many advertisers claim their “amazing”