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84 The Seven Lost Secrets of Success
friends. Osborn persuaded Barton to form an agency
with Durstine. On January 2, 1919, the agency of Barton
and Durstine opened with 14 employees.
In August of the same year Osborn joined the firm. By
1925 BDO was the fifth largest ad firm in the country. In
1928 the firm merged with the George Batten Company
and became BBDO, with Bruce Barton as president.
And this now-legendary advertising agency, with
offices all over the world and thousands of employees,
began from an act of charity!
If Bruce Barton had not contributed his time and
energy to the United War Workers Campaign, if he
had not given himself away for a cause he sincerely
believed in, the BBDO agency might never have been
created.
TOP THIS
Bruce Barton gave himself away to a staggering roster of
worthy causes—and this is not a complete list!
• National chairman, United Negro College Fund
• Publicity committee, National Urban League
• National chairman, American Heart Association
• Public relations committee, Salvation Army
• Fund-raising, Deerfield Academy
• President, Institute for the Crippled and Disabled
• Fund-raising, Berea College
What are you giving?
