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80 The Seven Lost Secrets of Success

SELAH

Barton, a non-Jew, also supported a 1938 organization
called Selah that was designed to establish a Jewish state
in Baja, California. Though the Mexican government
killed that idea, Barton’s support of this organization,
and many other ones, showed he believed in the power
of giving.

A happy by-product of this giving was the fact that
it led to business offers, more publicity, and national
media exposure, and helped him move into politics.

Again, Barton didn’t give in order to get. His giving of
time, energy, and money was sincere. But that very giv-
ing led to a lot of getting.

WOMEN AND REVOLUTION

Barton supported women’s rights long before it was
fashionable to do so.

In a 1927 article for Success magazine, Barton wrote:

“[Men] have an annoying old idea that strikes me as revolt-
ing enough to make any normal woman want to commit
murder—i.e., the idea that woman is merely the bearer of
children, the leader of the home, the dear sweet good little
thing, and after you’ve said that, that’s that!

“Women have a very definite place in the world—the out-
side world that man has so carefully reserved for himself.
I see this great wide sweep of revolution as the most
refreshing thing in the century.”

Barton’s feelings were sincere—even when his feel-
ings were revolutionary.