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152 The Seven Lost Secrets of Success
JC Penney Company Publications about Penney
• “James Cash Penney: His Life and Legacy.” An 8-page
mini-biography.
• “A Short History of JC Penney.” A 4-page brochure
outlining the history of the company over the past
100-plus years.
Further research can be done at:
The JC Penney Historical Archives
P.O. Box 10001
Dallas, TX 75301-4315
E-mail: amcilett@jcpenney.com
Fax: 972-431-4944
Also see: www.jcpenney.net/company/history/history/
archive34.htm.
BRUCE BARTON
The only book by Barton still in print is his classic best
seller, The Man Nobody Knows. However, some versions
are rewritten or heavily edited, so I suggest you look in
used bookstores for a copy of the 1925 original (it’s not
hard to find). One recent edition claims to “revive the
primary source in Barton’s original language” (Chicago:
Ivan R. Dee, 2000). Here is a complete list of Bruce
Barton’s books, many of which are nearly impossible to
obtain except through interlibrary loan:
