Page 188 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Dear Soon-to-Be Master Wordsmith:
I have put together an exclusive look into
the mind of one of the greatest advertising geniuses in
history.
His name is Bruce Barton. Ironically, as the author of
The Man Nobody Knows and The Book Nobody Knows, he is
now the Copywriter Nobody Knows. He was the second B
in the famous BBDO ad agency.
Included is Bruce Barton’s famous 1925 solicitation letter
for Berea College. He sent it to 24 people. The result was a
100 percent return of about $30,000. It’s considered one of
the most effective letters ever written. See if you can detect
why Barton’s sales letter stratagems are so hypnotic.
You’ll also be one of the very few people to be able to
feast their eyes on actual Bruce Barton ads that were not
shown during World War I for political reasons.
Much of the material presented here was culled from
my personal research and the gracious contributions
of my mentor, Joe “Mr. Fire” Vitale, who is the world’s
first hypnotic marketer and a Bruce Barton expert. Joe
has distilled the stratagems of P. T. Barnum, John Caples,
Robert Collier, and other legendary masters of ad copy-
writing into one system.

www.HypnoticMarketingInstitute.com
Copyright © 2003 Super Fast Profit Enterprise. All Rights Reserved

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